February 14 – Valentine’s Day

It is said that St. Valentine’s Day was imported to Japan in 1958 by a Japanese confectionery company. In Japan, it is only the women giving presents – mainly chocolate – to men, but not the other way around. Men are supposed to return the favours received on Valentine’s Day one month later on White Day, a Japanese creation. White Day is believed to have been introduced by a marshmallow manufacturing company in the 1960s. The white marshmallows gave the day its name but other kinds of presents such as candy, flowers, etc. have become more popular over the years.

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